Easy Insurance Improvements For Advertising Agencies

You’re an advertising/marketing professional, not an insurance wiz. Here are some suggestions to make sure that you have the appropriate property and casualty coverages in place. PROPERTY/GENERAL LIABILITY For property and general liability insurance coverage, go with a Businessowners Insurance Policy (BOP). BOPs are inexpensive, include a wide array of “bells & whistle” coverages (employee dishonesty, fine arts, valuable papers & records, etc.), and are payable over installments. Property Insurance Be attentive to the following relative to your property insurance: … Read More

6 Risk Management Tips to Help Your Next Event Run Smoothly

Conferences, roadshows, field events. Event marketing activities can be an important part of a successful marketing program. They are important, in that they create a lot of attention and excitement for a brand. And the face-to-face interactions are high-value, high-impact impressions. Certainly, you are going to work hard to make your event marketing activities exciting and noteworthy. But risk management and insurance matters are often overlooked or are just an afterthought, potentially with damaging and expensive consequences. Here are some … Read More

Why Your Advertising Agency Needs Professional Liability Insurance

Insurance nomenclature can often be confusing. For example, what is an “inland marine policy”? Sounds somewhat contradictory to me. And just what is covered under an “advertising agency professional liability policy” as opposed to an “advertising agency E&O policy”? Are they the same, and what do they do? To start, a general liability insurance policy’s primary coverage grant is for bodily injury and property damage liability. But unlike the treatment for most businesses, a general liability insurance policy does not … Read More

Preston-Patterson Launches New Insurance Initiative for Advertising Agencies and Marketing Companies

Preston-Patterson Co., Inc., an independent property/casualty insurance agency based in Conshohocken, PA, has launched a new property and casualty insurance initiative targeting advertising agencies, media agencies, digital media businesses, CRM/direct marketing companies, and related businesses. The initiative offers the full range of coverages, including property, general liability, workers’ comp, employment practices liability, and advertising agency professional liability, among others. Preston-Patterson president Stephen Patterson said, “We’ve been insuring broadcasters since 1983 and have in recent years broadened our efforts in providing … Read More